Survey course about the field of advertising with a focus on its function as a means of communication. Learn how marketing, psychology, research, mass media, law and ethics are important to professionals working in the industry. Class will emphasize use of strategy to develop creative advertising.
Instructors & syllabi for this semester:
| Instructor: | Craig Wood |
| Upload: | http://journalism.indiana.edu/apps/submit_project/?course=354&instructor=211 |