SoJ Web Report | Oct. 13, 2011
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Weber built the Weber Group, the world's largest technology public relations firm, before merging to found Weber Shandwick, one of the largest public relations agencies in the world. Since the 2001 merger, Weber has started the W2 Group, a marketing services system organized to help marketing officers, which includes Digital Influence Group, a social media marketing agency; Racepoint Group, a global public relations agency; and Two Martinis.
Weber's fourth book, Everywhere: Comprehensive Digital Business Strategy for the Social Media Era, was published in March 2011.
While on campus, Weber will speak to several public relations and social media classes.
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