Gena Asher | Nov. 28, 2010
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According to her abstract, Parameswaran uses current-day India to argue that research on promotional culture must take into account the ways in which editorial representations, such as cover illustrations and photographs as opposed to magazine advertising, can act as powerful agents of branding because they carry the endorsement of credible, legitimate, and seemingly non-partisan institutional brands.
She focuses on recent artistic and pictorial portraits of global India as an animal—an elephant or tiger—that wanders alone or sometimes with another animal companion—dragon or panda bear—called China to look at how zoological embodiments of a nation arbitrate an emerging market’s unruly prospects for success.
The colloquium provides a setting for researchers to present current work to colleagues and other scholars. This semester, seven faculty, doctoral students and guests presented their work.
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