Gena Asher | April 14, 2010
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| Courtesy photo |
| Best-selling author Ken Auletta will talk at 7 p.m. Monday at IMU’s Whittenberger Auditorium. The event is free and open to the public. |
Auletta’s most recent book, Googled: The End of the World as We Know It, zoomed up the best-seller lists upon its publication in November. The book once again gained media attention in recent weeks as the Chinese government banned journalists from covering Google as a result of the search engine company’s leaving the country to bypass Chinese government restrictions.
Due to the impossibility of press coverage given his book’s topic, Auletta opted not to tour China to promote the book, the latest in Auletta’s two decades of digital media coverage. One of the first to report on the implications of the “information superhighway,” he followed the story beginning in the early 1990s, dissecting companies and idealists who engineered the shift from traditional to digital media.
For the last 18 years, Auletta also has written The New Yorker magazine’s "Annals of Communications" column, examining the lives of Rupert Murdoch, Barry Diller, Bill Gates and other media moguls. His 2001 article on Ted Turner earned a National Magazine Award for best profile of the year. He is the author 11 books, including five best-sellers.
Auletta’s visit is the third in this spring’s Speaker Series. Best-selling author and Pulitzer Prize-winner Sheryl WuDunn and New York Times London bureau chief John F. Burns both visited the school in March.
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