Gena Asher | Feb. 24, 2009
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The agency teams will be working with Boy Scouts of America, Hoosier Council, for the group’s 100th anniversary; Boys and Girls Clubs for a new fundraising model and planning for the opening of a new facility; Oliver Winery for a new strategic advertising plan; and Cancer-Free Lung Foundation for market research, micro Web site and literature development.
Managing directors for the projects are seniors Jordan Gertler, Sean Snow, Max Yoder and Teddy Johnson; juniors Elana Kelber and Erica DeVasier; and graduate student Jayne Jeffries.
The agency was created as an ongoing class project in fall 2007. Lecturer Craig Wood oversees the agency, which is part of .



