The J460 Integrated Marketing Communications course is designed as a real-world, service learning experience for junior and senior students who actively participate in an agency practicum that provides actual business clients with public relations, advertising and marketing communications services.
The agency is managed by students who work in teams that develop communication strategy and creative development for their clients.
The agency practicum students also have the opportunity to experience firsthand global, integrated agency best practices through international study with creative advertising and public relations organizations.
Learn more:
- Contact instructor Craig Wood for more information about this new program.
- Visit the Agency 7 Web site to view student work.