Sheng Yuan
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Biography
Sheng Yuan started the doctoral program at IU in August 2005. As an associate instructor, he has assisted in teaching some undergraduate courses, such as "Introduction to Mass Communication" and "Principles of Advertising." Yuan also helped to build the first student-run advertising agency on campus by doing market research and making suggestions. Currently, he is working on his doctoral dissertation, which involves producing a video advertisement and showing it to human subjects in China.
Publications
Yuan, Sheng. "Public Responses to Direct-to-Consumer Advertising of Prescription Drugs." Journal of Advertising Research 48, 1 (2008): 30-41.