Indiana University

Indiana University Journalism

Alumnae share professional experiences with PRSSA members

Lena Morris | Jan. 31, 2013
prssa group
Photo by Lena Morris
PRSSA members improvised during their meeting when technology did not work in the auditorium. They used their smartphones to connect to guest speakers via Skype.
Members of the Beth Wood Chapter of the Public Relations Student Society of America learned about careers in the political arena during a Skype session Wednesday evening in the Ernie Pyle Hall auditorium.

Panelists included Clare Marshall, BAJ’11, now an intern at the Res Publica Group in Chicago, and Clare Krusing, BAJ’10, the deputy press secretary for America’s Insurance Plan. The two appeared via Skype at the invitation of the PRSSA and chapter adviser Dennis Elliott.

Sophomore Kassandra Chronis said it was the political aspect that drew her to attend the career panel.

“I was really interested when I heard that they were involved with the White House,” she said. “I never thought about doing anything political, so I’m interested in how they incorporate PR in that.”

Marshall received an internship with the White House in the Office of Scheduling and Advance after graduation. She advised students not to concentrate on the company name, but instead on the achievements an internship will give them.

“It’s the bullet points on your resume that matter, not who you work for,” said Marshall, who went on to work for the Obama presidential campaign and later as the media logistics manager for the 2013 Presidential Inaugural Committee. She now lives in Chicago, where she is an intern at the Res Publica Group, a firm that specializes in public affairs, issues management, crisis communications, public relations and media relations.

Krusing’s interest in international health and welfare issues, fueled by her experience with the IU-Kenya Partnership, led her to APCO Worldwide, a communications strategies firm. She described the company as “small but growing in international presence.”

Though she gained experience at these posts, Krusing said connections played a major role in landing her current job as deputy press secretary at API, she said.

Photo by Lena Morris
Via Skype, alumnae Clare Krusing and Clare Marshall talked about the importance of the interships they've had, including those in the political arena.
“Make connections and don’t ever lose them,” Krusing advised. “How I got my job wasn’t because of LinkedIn or social media presence, it was cultivating relationships and working on the personal aspect of networking.”

When asked what difference a master’s degree would make in the public relations field, Krusing said the real difference is working hard to seek opportunities.

“People sort of undermine the experience of going out and getting an internship, and it’s just as valuable as a master’s degree,” she said. “There are a lot of opportunities in D.C. or any big city, to be honest.”

Krusing told students that although grades are important, a high GPA can’t compete with excellent work experiences.

“I would not be anywhere without my IU degree,” she said, “but truthfully it’s really the internships and skills you earn from it.”

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