Can you imagine? Tagging, Twittering, Digging, and Stumbling are now tools of future information gathering!? As the media unfold across cyberspace, blogging and social networking sites are becoming “must-have” accessories to get information out there. Merry Bruns, the content strategist and web writing trainer of ScienceSites Communications, who has been training and editing online content [...]

Media are moving towards video and the Internet because that is where the masses of audiences are. Video captures people with motion to the point where a still-photo’s "1,000 words" become obsolete, and the Internet is what more and more Americans are relying on for their primary source of news. Lisa Strong-Aufhauser, a multi-media and [...]

I was thrilled to cover this workshop. The three-woman panel gave a great presentation on running a freelance business, covering everything from taking whatever you can get for work, to controlling, shaping and selecting articles. Siri Carpenter is from Madison Wisconsin and a trained social psychologist. She has been freelancing about behavior science topics for [...]

The clock strikes noon as hundreds of science writers gather at tables under the piercing Palo Alto heat. As the suns rays attack my black cardigan, I make a B-line towards the shade. I sandwich myself boldly between two strangers at a table conveniently under a large tree. Normally, your mother tells you to avoid [...]

As I sat, notebook open in lap, pen uncapped and ready to listen to a panel of science journalists describe their critiques of the press, my eyes wandered to the large window doors that led out to a patio. The sun’s rays made the conference room, with it beige walls and navy valences, seem almost [...]

As any aspiring writer knows, getting published is the hardest part of the job. Sure, you may write well and have some really great ideas, but in no way does that guarantee that your stories will get published. So what exactly can talented, creative science writers do to up their chances of gracing the glossy [...]

This session focused on propaganda but in the very best sense of the word: How do universities and laboratories convince people to care about them? The answers were good, but they applied to a specific group of science writers, which unfortunately did not include me with my waning attention span. Jim Barlow, the director of [...]

As panelists Ron Winslow, Betsy Mason, and Erika Check Hayden took their seats on stage, Lisa Rossi, director of communications and external relations at the University of Pittsburgh, introduced the session entitled ‘PIO Pitch Slam: Packaging, Delivery…and Placing the Story.’ In this session, we would be discussing how public information officers should and should not [...]

Kathryn Middleton Upon posing for a picture with Wallace, I said, "Cheese," and she said, "SEX!" Saturday, 1:04 pm (Pacific Time) Born on a small farm in Montana, Betty Wallace attended a local college and then traveled far North into the snowy depths of Alaska where “all the men were,” the ones who hadn’t been [...]

 Mitch Waldrop is not shy about his passion for the sciences. He is the co-editor of editorials and senior editor for news and features for Nature magazine in Washington DC. But before that, he earned a PhD in theoretical physics from the University of Wisconsin, Madison. When the demand for scientists became scarce, Waldrop took [...]