Travels in Japan
As part of the International Public Relations class, a group of students and faculty are traveling to Tokyo and other nearby areas of Japan over spring break. Several students will blog about their experiences here. Click here for travel updates.

Day 5

Amy Goetz and Jill Siegel | March 17, 2008
With two days left, we were ready to face our busiest day yet! We started at Bloomberg Tokyo, the interactive financial news network. While there, we toured the elaborate, modern office and media center. We then heard a presentation on Bloomberg’s business culture from Bloomberg employee Mikiko Moriya. Mikiko-san told the group about the vast opportunities available at Bloomberg locations in 146 countries.

Renowned author Bradley Martin fascinated the group with stories of his work as a foreign correspondent. Mr. Martin has worked in Japan as well as various other countries across Asia. He has spent much of his career focusing on North Korea. Mr. Martin explained to the group of eager young professionals that the most extreme form of PR can be found in North Korea. The entire North Korean culture is based around propaganda, pure and simple, along with fear.

After Bloomberg, we toured grounds around the Imperial Palace where we had a brief Japanese history lesson taught by our fearless tour guide, Hiromi Sumiyoshi.

We then headed to the American Embassy where the press attaché to the ambassador, David Marks, advised the group on opportunities in the state department. Mr. Marks earned his master’s at Indiana University, and told us how useful he found his IU education.

We were lucky enough to spend quite some time with the U.S. Ambassador to Japan, John Thomas “Tom” Schieffer. Today, Asia has the most opportunity for economic advancement, as well as difficulty, according to Schieffer. Japan, with the second largest economy in the world, continues to be a country that drives the world economy. Schieffer discussed with group the importance of the American presence in Japan to not only the United States and Japan, but also the entire world. Schieffer explained that by being in Japan, the U.S. has the ability to monitor the “sharp edges” that threaten the world.

Ambassador Schieffer encouraged the group to work for the government. He told us of the internship program that prepares young adults for working in a career in foreign affairs. He continued on, and stated that by working for the United States, you are privileged to meet very intellectual, thoughtful people. Also, the ambassador said he felt he has a “front row seat in history” doing a job he is proud to do and thoroughly enjoys.

Ambassador Schieffer gave our group some advice: he said that young people have a tendency to try and flip to the last chapter of our book. Instead, he said we should focus on the now as the last chapter has yet to be written.

While still at the embassy, we were then joined by Newsweek bureau chief, Christian Caryl. After a brief session, the floor was opened for a question and answer session in which Caryl moved the group with his stories of working as a foreign correspondent. After our fascinating session with Caryl, it was time to leave the embassy and head to the Foreign Correspondents Club of Japan (FCCJ).

Sophie Hardach of Reuters led us on a tour of the FCCJ and answered our questions about working abroad and in Japan. Hardach is the lifestyle and arts editor for Reuters in Tokyo. Generally, the stories Reuters focuses on business and economics. Therefore, the stories Hardach writes and edits are tailored to be relevant to the global Reuters reader.

Hardach also told the group about the Reuters graduate traineeship, or internship program. She said that working in any country with a culture that differs from your own requires adjustment. With some assignments in fashion, Hardach says she is able to see a reflection of society. She continued our discussion with the benefits of joining the Foreign Correspondents Club – it is a great place for networking.
Later that evening, a few students went out on the town and explored Tokyo after dark. Classmate Lauren Bristow’s longtime friend, Kana Suziki, showed us around the Roppongi area known for its nightlife.

Sayonara,
Amy-san and Jill-san

Days 3 and 4

Amy Goetz and Jill Siegel | March 12, 2008
“It’s so much easier to get up on a Monday morning if you are doing what you love,” said Simon Sproule, Vice President of Global Communication and CSR at Nissan Motor Company.

As part of our experience at Nissan, we were treated to a tour of the headquarters and manufacturing plant. At the headquarters, Simon Sproule, along with Gina Pasco of the emerging markets division, presented the group with a glimpse into Nissan’s communications strategies and tactics. They spoke about the globalization of business and its effects on corporate communications. Sproule, a UK native, spoke about the language and cultural barriers that he has faced in his time overseas, and how he coped with and overcame these hurdles. We not only learned about business and public relations in Japan, but even got to witness a Japanese fire drill!

After the Nissan experience, some students explored China Town in Yokohama where classmate Matt Beuoy entertained the crowd with impressions of Professor Bright. Others shopped the streets of Shinjuku and dined at an izakaya (traditional Japanese restaurant).

On Wednesday, the group traveled up the countryside of Japan to the mountains of Nikko, an ancient city outside of Tokyo. There
 we explored Buddhist and Shinto temples and shrines, including the famous Toshogu Shrine. Lindsy Wise explained that she had been hoping to experience this side of the Japanese culture since we arrived on Saturday.

Marsha Dawes, who is currently studying Zen Buddhism at IU, said, “It was interesting to see the temples and shrines that I have been studying. It really puts everything into perspective for me.”

After visiting the shrines, we set off to explore the old town of Nikko, dining in local restaurants and shopping in the numerous antique and souvenir shops. We then took the two and a half hour train back to Tokyo, where we all split up for dinner and touring of the city.

Tomorrow is a big day for the group. We are visiting Bloomberg Tokyo, the U.S. Embassy and the Foreign Correspondence Club of Japan.

Sayonara!
Amy-san and Jill-san

Day 2

Amy Goetz and Jill Siegel | March 10, 2008
Photo by Marsha Dawes
Students pose at the Sushizanmai restaurant near the Tsukiji fish market, the largest fish market in the world.
Japanese 101:
Uchoogie = Spaceman (Alien)
Hengin = Weirdo
Nenjin = Carrot

Japanese 102:
Sugeii = Awesome
Ineii = That’s great!

Besides teaching the group some useful Japanese words, Shuri Fukunaga, Managing Director at Burson-Marsteller here in Japan, spoke to us about working in public relations in Japan. Fukunaga said that after university we are all like prepared food. In order to be successful, we need to learn to make our own sushi. She also explained what the hardest part of working in international public relations is. In international PR, you are required to be more sensitive; you have to realize that different cultures have different ways of speaking and listening.

Earlier in the day, the group had the privilege of touring the Tsukiji fish market. The Tsukiji fish market is the largest in the world. It has the capacity to hold five Tokyo Dome baseball fields. Sugeii! Megan Melcic enjoyed watching the workers interact in the market, “It was such a friendly environment. Everyone really enjoyed their job and seemed really happy to see us.”

Soon the market is moving: to a place twice as large. It was such a privilege to see the market before it moved to its new location.
After touring the market, the group dined at Sushianmai for some assorted sushi and sashimi, green tea and miso soup. “Hands down the best sushi I have ever had,” said Allison Wells. What was the favorite fish of the lunch? Sardine!

When we finished lunch, we walked to the Asahi Shimbun, one of Japan’s most prominent newspapers. The tour, led by Tomoko, allowed us a rare peak into the newsroom and printing room. We learned not only about the Asahi Shimbun of today, but also of its past, and of where it plans to be heading in the future. Our entire group took a team photo, and Tomoko had it printed onto a mock front page spread.

Tomorrow we are heading to the Nissan headquarters and the Oppama plant where we will meet with Simon Sproule, a vice president there, and the Nissan Corporate Communications team.

Until tomorrow,
Amy-san and Jill-san

Day 1

Amy Goetz and Jill Siegel | March 9, 2008
Photo by Hiroo Tanabe
The group at Odaiba – across Tokyo Bay from the city of Tokyo. A replica of the the Statue of Liberty is in the background.
Konbanwa. Today was a touristy day. We started off in Asakusa where we saw the famous giant lantern at the gate of Sensoji, Tokyo’s largest Buddhist temple. Hiroo Tanabe of AIG Insurance Communications, and his daughters, Kanako and Asako, joined the group, as well as Asami Sudani. While visiting Asakusa, we shopped for souvenirs, prayed for good health, and even saw the world’s largest flip-flop.

Classmates Erica Ballard and Lucia Jimenez enjoyed sashimi and sushi for lunch, and noted its freshness. Erica even tasted natto (fermented soybean), which we were warned not to try. After tasting it, she knew why.

Leaving Asakusa, the group hit the water for an alternative view of the city. Traveling on the Tokyo Bay Cruise Line, we docked at Odaiba, a man-made island just outside of Tokyo where we toured the Fuji Television Station. In Odaiba, we witnessed the colorful, creative workings of Japanese television. Odaiba is also home to its very own Statue of Liberty, and the Rainbow Bridge (a look-a-like of the Golden Gate bridge).

To contrast the previous night’s traditional Japanese dinner, tonight we had the Japanese version of Italian food. The menu offered numerous alternatives to a traditional Italian menu, such as octopus ink instead of marinara, and shrimp instead of pepperoni. The one thing that does not change from culture to culture- great chocolate cake for dessert.

Tomorrow the group is heading to the Tsukiji fish market. Afterwards, we are touring the Asahi Shimbun, one of Japan’s largest newspapers.

More to come.

Sayonara!
Amy-san and Jill-san

Student blogging

Tim Street | March 7, 2008
Student blogging will begin on Saturday, March 9. Until then, you can check the travel updates section for basic information about what the group is doing.
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