Indiana University

Indiana University Journalism

Strategic Plan, 2010-2015

The mission of IU Journalism is to foster critical thinking about media institutions and global audiences, encourage ethics in an international environment, and develop skills for dynamic journalism and media professions.

This mission is both academic and professional; it is about learning, teaching and doing as informed by our core values of excellence, innovation, diversity, integrity and social responsibility.

We are committed to scholarly research in journalism and public communication, to liberal arts education and to professional practice in media work.

The values of IU Journalism are:
Excellence, Innovation, Diversity, Integrity and Social Responsibility

The goals of IU Journalism are:
To be among the best programs in journalism and mass communication education;
By providing excellent facilities and resources for teaching, learning, research and service;
By meeting the highest standards of the best research universities; and
By expanding our diverse, international educational community with services that support student academic and career success.

Objectives for 2010 through 2015

In order to meet the mission, values and goals established by the program, the following objectives are adopted:

1. Create a strong educational community among the faculty, students, alumni and media professionals.

  • New faculty will be hired, including senior scholars and media professionals of the highest caliber, at a rate exceeding the number of faculty retiring.
  • Faculty will organize forums and research talks beyond classroom activities.
  • Faculty will organize mentoring of junior members to encourage stronger teaching, service leadership and higher research productivity.
  • Faculty will initiate and develop a peer teaching evaluation process that includes all levels of instruction as one aspect of mentoring.
  • Faculty will develop a focus for the professional masters program that corresponds to the establishment of research centers.
  • Faculty will develop options for distance education in all levels of education that encourages greater diversity in the student population, and take advantage of relationships the school has with community-based, non-university organizations like Indiana Coalition for Open Government, Poynter Institute for Media Studies and Indiana Journalism Hall of Fame.
  • Students will be encouraged to enter collegiate and professional media competitions.

Indicators of Progress:
  • Student recruitment, matriculation and retention statistics at all levels increase.
  • Student diversity statistics improve.
  • Timely promotion for tenure track faculty at all ranks.
  • The school rankings improve.
  • Partnerships with organizations and citizen journalist groups will be increased.
  • Our students are consistently among the top ten winners in media professional societies’ competitions.

2. Provide a state of the art facility for journalism research and professional training.


The school will design and raise funding for a new building that meets the needs of 21st century media education.
  • These new facilities include space for research centers, studios for emerging platforms, student media and experimental spaces for both undergraduate and graduate education. The building will provide international and diversity learning environments and maintain our networks with the past, including the establishment of a home for journalism halls of fame and the high school journalism institute.
  • The facility enables all school members to participate in an active and supportive environment through holistic education, and with career services that empower students and alumni in pursuing their career goals.

Indicators of Progress:
  • Approvals and design plans are achieved.
  • There is ground breaking for the new building.
  • Funds for the new building are commensurate with the design plan.

3. Increase global awareness and cultural understanding in our students, faculty and staff through international education opportunities.

  • The school will establish international and domestic partnerships for research, teaching and student exchange.
  • Faculty will maintain and expand the number and range of international conceptual, research and experience courses available at all levels of the curriculum.
  • Faculty will encourage students to participate in opportunities for international internship placements.
  • The school will explore and establish increased efforts at international student recruitment.

Indicators of Progress:
  • Our students have an international experience during their matriculation at a rate of 80 percent, in keeping with the averages found at peer universities and journalism schools.
  • The school’s diversity statistics improve among the university reports.

4. Strengthen and enhance our research influence and productivity at all levels of the curriculum.

  • Faculty will investigate and establish a media research lab funded by grants and foundation support.
  • Faculty will investigate and establish a center within political communication. This research center will emphasize academic research for both graduate and undergraduate programs, and workshops for continuing professionals.
  • Faculty will investigate and establish a center within life science communication with an emphasis on health that includes both undergraduate and graduate study.
  • Faculty will design and establish an experimental lab space as well as professional development workshops for graduate training.
  • Travel and research funding continue to be available.
  • Funding for endowed research chairs will be actively pursued.

Indicators of Progress:
  • Fundraising is in place for supporting the centers.
  • Faculty research productivity and influence is increased and is commensurate with a research extensive university.
  • The size of graduate and undergraduate pool increases.
  • Our research centers receive national recognition.
  • Endowed chairs are established.
  • Grant and foundation funding increases substantially.

5. Build partnerships with other IU programs.

  • Faculty will reduce barriers and encourage collaboration with colleagues in other schools and departments.

Indicators of Progress:
  • There is an increase in the frequency and turnout from across campus for research forums, the number of co-authored publications and a higher rate of service on graduate student committees.
  • There is an increase in the number of cross-listed and team-taught courses across disciplines.

6. Enhance and expand our multimedia curriculum, in line with the constant change of journalism practice.

  • Faculty will make curricular adjustments that keep pace with trends in media professions.
  • Faculty will strengthen the students’ skills in aural, visual and written communication.
  • The program will establish, support and maintain a forum for the creation and display of student-produced multimedia projects
Indicators of Progress:
  • Recent graduate placement rates improve.
  • Student internship placement statistics improve.
  • Media professionals return to the program for workshop tutorials as a way of improving their careers.

7. Increase our engagement with the media professions with relevant and useful research, teaching and service.

  • Faculty will communicate with professionals about developments in new media and journalism through forums, surveys and focus groups.
  • Faculty will regularly offer specialized training workshop for alumni and professionals that supplement workplace developments.
  • Faculty and students will maintain existing and establish new chapters in state and national journalism clubs and societies.
Indicators of Progress:
  • A constantly updated research report of the state of the media professions is published.
  • Industry leaders provide an annual list of recommendations on how the program can better prepare students for active careers in journalism and mass communication.
  • Our students will be leaders in journalism honor societies and clubs.