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| Courtesy photo |
| Bruce Hetrick joins the IUPUI faculty in January. |
Indianapolis, Ind., Dec. 16, 2011 – Bruce K. Hetrick, a long-time leader in the public relations industry in Indianapolis, will become a visiting professor and consultant to the IU School of Journalism at IUPUI.
Hetrick will help advance the school’s program in health and life sciences at IUPUI, and teach public relations courses. Hetrick will begin his duties in January.
“With so much of our national economy, media attention, politics and government focused on health and life science, it’s increasingly important that we have professional communicators well versed in the science, technology business, public policy and financial aspects of health and medicine,” said Dan Drew, interim executive associate dean of the School of Journalism on the IUPUI campus.
“By combining the expertise available through IU’s schools of medicine, nursing, dentistry, business and public health with professional communications training from the IU School of Journalism, we have all the ingredients in place to be a national leader in master’s-level study in this arena,” Drew said.
In addition to the master’s degree in public relations with a focus on health and life sciences, the School of Journalism on the IUPUI campus offers the nation’s only master’s degree in sports journalism and is home to the National Sports Journalism Center
“The School of Journalism is committed to matching the strengths of the journalism program in sports and health and life sciences to those areas of special focus for the IUPUI campus and the city of Indianapolis,” said Dean of the School of Journalism Brad Hamm.
“Because of his 30 years of public relations and journalism experience, and his work in all areas of health communications and his understanding of IU, IUPUI and the Indianapolis community, Bruce has a lot to contribute to our program,” Hamm said.
Hetrick is a Phi Beta Kappa graduate of IU Bloomington, a 30-year veteran of the public relations business and a national award-winning newspaper columnist for the Indianapolis Business Journal. He’s been a mayoral press secretary, vice president and associate creative director for an East Coast advertising/PR agency, head of public relations and advertising for Methodist Hospital in Indianapolis, and, for the past 18 years, led his own Indianapolis PR and advertising agency.
Hetrick’s entry into the communications field was shaped by study at the IU School of Journalism’s High School Journalism Institute, followed by undergraduate journalism coursework in reporting, magazine writing, photography, public relations and communications law. As an IU undergraduate, he was a photographer for the Arbutus and for the IU Student Foundation.
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| Photo by Jessica Contrera |
| Hetrick, a frequent speaker to journalism classes, also spoke to the IU chapter of PRSSA this fall. |
An accredited member of the Public Relations Society of America and a member of that organization’s College of Fellows, Hetrick is vice president of the IU College of Arts and Sciences Alumni Board. He also serves on the IU Simon Cancer Center Development Board and the boards of Americans for Nonsmokers’ Rights, the Americans for Nonsmokers’ Rights Foundation, the Indiana Repertory Theatre and United Way of Central Indiana. He also has served on the dean’s external advisory board for the IU School of Medicine and the board of the Sigma Theta Tau International Foundation for Nursing.
Hetrick has been a PR and marketing communications consultant to the IU Alumni Association, the IU Public Policy Institute, the IU School of Public and Environmental Affairs, IU’s Office of Communications and Marketing, IUPUI external affairs and the IU School of Medicine, among others.
Hetrick has received international, national, state and local awards for his writing, public relations and health advocacy work, including PRSA’s Silver Anvil Award and Indianapolis Business Journal’s Health Care Hero Award.
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