- Faculty among presenters at IAMCR in India
- Parameswaran presents research on colorism, mediated society
- Colloquium features Parameswaran on colorism
Radhika Parameswaran's research has been published in a variety of academic journals including Global Media & Communication, Journal of Communication, Journal of Children & Media, Communication, Culture, & Critique, Journal of Communication Inquiry, Critical Studies in Media Communication, Communication Theory, Qualitative Inquiry, Communication Review, and Frontiers: A Journal of Women's Studies.
She is the incoming editor of Communication, Culture, and Critique, one of the International Communication Association's flagship journals.
Her major publications include two monographs in the AEJMC journal Journalism & Communication Monographs, one a co-authored monograph "Melanin on the Margins: Advertising and the Cultural Politics of Fair/Light/White beauty in India" published in 2009 and another sole-authored monograph "Global Media Events in India: Contests Over Beauty, Gender, and Nation" published in 2001.
Parameswaran, R., & Cardoza, K. (2009). Melanin on the margins: Advertising and the cultural politics of fair/light/white beauty in India. Journalism & Communication Monographs. 11 (3), 213-274.
Parameswaran, R. (2001). Global media events in India: Contests over beauty, gender, and nation. Journalism & Communication Monographs, 3 (2), 53-105.
Her 2013 edited encyclopedia volume Audience and Interpretation (part of the series The International Encyclopedia of Media Studies) was published by Wiley-Blackwell.
Citation: Parameswaran, R. Editor. (2013). Audience and interpretation in media studies. Volume 4, International encyclopedia of media studies. Boston: Wiley-Blackwell.
This volume consists of 24 chapters authored by leading and emerging scholars from Australia, Denmark, U.K, Singapore, India, China, and the United States who teach and do research in media studies, journalism, and communication studies. Parameswaran's original introduction for the book assesses the state of audience research and lays out some productive directions for future work in the area of global audience studies.
She is currently involved in two major research projects: an analysis of magazine cover portrayals of globalizing New India and another on media discourses of resistance against light-skinned beauty norms, racism, and colorism in India.
My research interests include feminist cultural studies, gender and media globalization, South Asia, and postcolonial studies. I am interested in feminist and international cultural studies inquiry that bridges the disciplines of media studies, women's studies, and South Asian studies. A consistent theme that runs through my research is the complexity of gender as a multidimensional social category whose meaning evolves only in relation to other social formations of race, class, caste, race, and ethnicity.
My work emphasizes the ways in which historical and economic processes-colonialism, nationalism, and globalization-shape the social construction of gender and modernity. In addition, my analysis of global and local media culture through the lens of postcolonial theories contributes to the growing field of postcolonial media studies, a recent intellectual direction in international communication.
My research on gender and media culture spans the spectrum of media audiences, media texts, and media producers. Although my immersion in cultural studies began with an interest in media audiences, I have expanded my work to include the study of texts and producers. How do non-Western audiences incorporate global media culture into their everyday lives? In what ways do media representations operate as part of larger symbolic cultural systems? How do media producers act as cultural brokers of global modernity and local tradition? I have employed a range of qualitative methods including participant observation, focus groups, in-depth interviews, textual analysis, and discourse analysis to address these broad questions.
Teaching Areas and Honors
Globalization and international communication; Gender, race, and media; Cultural studies; Qualitative research methods; Advertising and consumer culture; Media and society
- Two-time Recipient of the Gretchen Kemp Teaching Award for Outstanding Teaching, School of Journalism, Indiana University, 2011 & 2002.
- Trustees Teaching Award, School of Journalism, Indiana University, Spring 2009.
- TERA (Teaching Excellence and Recognition Award), School of Journalism, Indiana University, 2000.
Research publications (selected, only 2001-present)
- Birthisel, J. & Parameswaran, R. (Forthcoming). Postings on the rise of the rest: Tracking online reception to the Post-American World. Journal of Communication Inquiry. with equal contributions, 25 manuscript pages
- Parameswaran, R. (2013). Media culture and childhood in the age of globalization. Chapter in D. Lemish (Ed.), Routledge Handbook on children, adolescents, and media (75-82). New York, NY: Routledge.
- Parameswaran, R. (2012). Watching Barkha Dutt: Turning on the news in television studies. Special issue “Beyond TV: South Asian History and Culture.” South Asian History & Culture, 3 (4), 626-635.
- Parameswaran, R. (2012). Studying the elusive audience: Readers, viewers, users, and consumers in a changing world. In R. Parameswaran (Ed.), Audience and interpretation in media studies (13-36). Volume 4, International encyclopedia of media studies. Boston: Wiley-Blackwell.
- Parameswaran, R. (2011). Producing cosmopolitan citizens: Journalism and communication in the U.S. Academy. Chapter in B. Zelizer (Ed.), Making the University Matter (pp. 241-248), Routledge Series Shaping Inquiry in Culture, Communication, & Media Studies. New York, NY: Routledge.
- Parameswaran, R. (2011). The rise of China and India: Promising new directions for global media studies. Global Media and Communication, 6 (3), 285-292.
- Parameswaran, R. (2011). E-raceing color: Gender and transnational visual economies of beauty. Chapter in R. Hegde (Ed.), Circuits of visibility: Gender and transnational media cultures (68-86). New York, NY: NYU Press.
- Parameswaran, R, & Chitrapu, S. (2011). Women’s movement media in India. In J. Downing (Ed.), Encyclopedia of social movement media (pp. 542-547). Sage Publications.
- Parameswaran, R. (2009). Moral dilemmas of an immoral nation: Gender, journalism, and sexuality in the film Page 3. The Image of the Journalist in Popular Culture, 1 (1).
- Parameswaran, R. (2009). Facing Barack Hussein Obama: Race, Globalization, and Transnational America. Journal of Communication Inquiry, 33 (3), 195-205.
- Parameswaran, R., & Cardoza, K. (2009). Immortal comics, epidermal Politics: Gender and representations of skin color in Amar Chitra Katha. Journal of Children and Media, 3 (1), 19-34.
- Parameswaran, R., & Henson, L. (2008). Getting Real with "Tell It Like It Is" Talk Therapy: Hegemonic Masculinity and the Dr. Phil Show. Communication, Culture, and Critique, 1 (3), 287-310. (equal contribution as co-author)
- Parameswaran, R. (2008). The other sides of globalization: Communication, culture, and postcolonial critique. Communication, Culture, and Critique, 1 (1), 116-125.
- Parameswaran, R. (2008). Reading the visual, tracking the global: Postcolonial feminist methodology and the chameleon codes of resistance. Book chapter in the Handbook of Critical Indigenous Methodologies. Thousand Oaks, CA. Sage Publications. (35 pages).
- Parameswaran, R. (2006). Military metaphors, masculine modes, and Orientalist others: Deconstructing journalists' inner tales of September 11. Journal of Communication Inquiry, 30 (1), 42-64.
- Parameswaran, R. (2005, October-December). Global beauty queens in post-liberalized India. Peace Review: A Journal of Social Justice, 419-430.
- Parameswaran, R. (2005). Journalism and feminist cultural Studies: Retrieving the missing citizen lost in the audience. Popular Communication, 195-208.
- Parameswaran, R. (2005). Spectacles of gender and globalization: Mapping Miss World's media event space in the news. The Communication Review, 7 (1), 371-406.
- Parameswaran, R. (2004). Global queens, national celebrities: Tales of feminine triumph in post-liberalization India. Critical Studies in Media Communication, 21 (4), 346-370.
- Parameswaran, R. (2003). Resuscitating feminist audience studies: Revisiting the politics of representation and resistance. Chapter in A. Valdivia (Ed.), Blackwell research companion to media studies (pp. 311-336). Oxford, UK: Blackwell Publishers.
- Parameswaran, R. (2003). Reading Nancy Drew books in urban India: Gender, postcolonialism, and memories of home. Chapter in A. Lundin & W. Wiegand (Eds.), Defining print culture for youth: The cultural work of children's literature (pp. 169-195). Westport, CT: Libraries Unlimited.
- Parameswaran, R. (2002). Reading fictions of romance: Gender, sexuality, and nationalism in postcolonial India. Journal of Communication, 52 (4), 832-851.
- Parameswaran, R. (2002). Local culture in global media: Excavating colonial and material discourses in the National Geographic. Communication Theory, 12 (3), 287-315.
- Parameswaran, R. (2001). Feminist media ethnography in India: Exploring power, gender, and culture in the field. Qualitative Inquiry, 7 (1), 69-103.
Research awards and honors (select)
Invited talks at:
- University of Michigan, Ann Arbor
- Trinity University, San Antonio
- University of Iowa, Iowa City
- University of Georgia, Athens
- University of Illinois, Urbana-Champaign
- Southern Illinois University, Carbondale
- Ohio University, Athens, Ohio
- University of Pennsylvania, Philadelphia
- DePauw University, Greencastle, Ind.
- University of Texas, Austin
- Rutgers University, New Jersey
- University of Wisconsin, Madison
- Sophia Somani Polytechnic College, Mumbai
- Osmania University, Hyderabad
- Invited Research Expert, Junior Faculty Mentoring Workshop, University of Michigan, Ann Arbor.
- Member, Advisory Board, Framing the Global, a five-year initiative of Indiana University Press and the Indiana University Center for the Study of Global Change, funded by the Andrew W. Mellon Foundation.
- Visiting Professor, Summer 2010 Maymester program, University of Colorado, Boulder.
- Visiting Research Scholar, Annenberg School of Communication, University of Pennsylvania, Spring 2009.
- Top Faculty Paper Award. (2009). Ethnicity and Race in Communication Division. International Communication Association.
- Served as Faculty Research Expert, National Communication Association. Annual Doctoral Honors Seminar, University of Colorado, Boulder, Summer 2007.
- Mary Yodelis Smith Award. (2004). Association for Education in Journalism and Mass Communication, Toronto, Canada.
- Nominated for Outstanding Junior Faculty Scholar Award. (2004). International Communication Association.
- First Place Faculty Paper Award. (2003). Critical and Cultural Studies Division. Annual Convention of the Association for Education in Journalism and Mass Communication, Kansas City, Mo.
- Nominated for Outstanding Junior Faculty Scholar Award. (2003). Feminist Scholarship Division, International Communication Association.
- First Place Faculty Paper Award. (2002). Critical and Cultural Studies Division. Annual Convention of the Association for Education in Journalism and Mass Communication, Miami, Fla.
- First Place Faculty Paper Award. (2001). Commission on the Status of Women. Annual Convention of the Association for Education in Journalism and Mass Communication, Washington, D.C.
- First Place Faculty Paper Award. (2001). Critical and Cultural Studies Division. Annual Convention of the Association for Education in Journalism and Mass Communication, Washington, D.C.
- First Place Student Paper Award. (1996). Qualitative Studies Division. Annual Convention of the Association for Education in Journalism and Mass Communication, Anaheim, CA. (co-authored paper).
- Kappa Tau Alpha Research Paper Award. (1996). National Honor Society in Journalism and Mass Communication, Association for Education in Journalism and Mass Communication.
- John Murray Outstanding Doctoral Student Award for Research. (1995). School of Journalism and Mass Communication, University of Iowa.
- Ada Johnson/Otilia Maria Fernandez Women's Studies Award. (1995). Outstanding Performance in Women's Studies Courses, Women's Studies Program, University of Iowa.
Editorial board member, Academic journals (past and present)
- Communication and Critical/Cultural Studies
- Asian Journal of Communication
- Image of the Journalist in Popular Culture
- Journal of Communication Inquiry
- Communication Methods and Measures
- Critical Studies in Media Communication
- Ph.D. (Mass Communication), University of Iowa, Iowa City, Iowa.
- M.S. Media Studies, Texas Christian University, Fort Worth, Texas.
- M.C.J. (Master’s degree in Communication & Journalism). Osmania University, India.
Associate editor, Dryden Press, Fort Worth, Texas, 1993; editorial intern, Harcourt Brace College Publishers, Fort Worth, Texas, 1992; assistant editor, Orient Longman Ltd., Hyderabad, India, 1988-90; public relations assistant, Tata Group of Companies, Bombay, India, 1988; reporter and columnist, Citizen's Evening, Hyderabad, India, 1987-88; freelance feature writer, Hyderabad, India, 1985-1990.